LENS SUPPLIERS INCREASE ONLINE SERVICE



Online lens catalogues from the major suppliers, available free of charge via Optisoft Enterprise Edition’s Dispensing module, are cutting practice administrative time, reducing errors and maximising every opportunity to increase profits.

“Dispensing is where all the costly mistakes are made, but it is also an area where value can be added, both in patient care and practice profitability. The ability to quickly show the customer all relevant options, with accurate pricing, is essential to any business,” said Optisoft Managing Director, Keith Sheers.

Essilor, Hoya, Jai Kudo, Nikon, Norville, Rodenstock, Seiko, Signet Armourlite and Zeiss catalogues are now available at the click of a mouse.

“95% of multiples use on-line dispensing, to the benefit of their patients, their staff and their business. Our online catalogue service now makes this possible for independents too,” added Keith.

“We all know that recall is the foundation to building a business, but it is dispensing that is the key to practice growth. There is a real opportunity to add value here, with quantifiable results, particularly in a tough market,” added Keith.

“It brings a major change to the way that practices operate as all information will be on the screen, reducing mistakes and with valuable time released to discuss the available lens options and extras,” he added.

Optisoft’s Spectacles Dispensing also enables order tracking for both electronically and manually placed orders, integrating with the cash module too.



Ideal Eyes using the Spectacles Dispensing Module

Optisoft Ltd, 29/01/2010